If you remember, a few months back I launched my email-based coaching program. Shortly thereafter, I’ve reached the number I wanted to enroll in the program, and so I closed the doors.Since then, however, I’ve wrestled with the idea of reopening it to allow a few new members. Why? Partly because I’m very picky when […]

What a fantastic call tonight! I grilled radio copywriting expert Dan O’Day for a little more than an hour on how to write effective radio advertising that gets maximum results.Again, this one-hour teleseminar was to support our upcoming, intensive 2-day workshop in Los Angeles on how to write compelling copy for multimedia. (Which we only […]

Want to upload and share your video on sites like YouTube, Revver, MetaCafe, Google Video, and more, but it’s too cumbersome since you have to log into each one and upload multiple times?Wouldn’t it be nice if you could do it all in just one step?Recently, I stumbled upon a free — yes, free! — […]

A member once asked a question about the legality of using an alias or pseudonym in copy.That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer?Using an alias in business is a common practice. However, […]

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face.The dilemma?Charge too little and you risk losing credibility in the eyes of your customers and potential clients. Additionally, the quality of your work, even if it is worth […]

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town.So in keeping with that tradition, I’d like to post a few of my own. But unlike those who post their predictions in point form, I won’t make a specific […]