The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?”To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP.(I prefer to call it a “Unique Selling Position.” If you’ve […]

The other day I was asked the following question: “Should I use active or passive voice in sales copy?”The answer may surprise you.The premise behind this question is simple. Traditional copywriting rules state that writers should use active voice. And it makes perfect sense.Active voice engages the reader and makes it easy for them to […]

The other day, I was asked the following question:“Why should the author of a product be included in their sales copy? Specifically, why do my readers need to know who I am or what I bring to the table? How does telling them my qualifications (or lack thereof) increase the strength of my copy?”The author […]

It seems there’s a flurry these days of Internet marketers releasing “free reports.” (Admittedly, I’m just as guilty.)But there’s one report I highly recommend you read right now. My good friend, Armand Morin, has just released his free report. In his no-nonsense, no-B.S. style, Armand explains how he made millions online.When I read the first […]

An interesting thread appeared on my copywriters forum. A member asked who, be it men or women, are better at writing copy for certain products than others.Albeit a little close-minded in my estimation, the question seemed like a legitimate one and without any ill-intent. So I welcomed it. But while the thread started out gracefully […]

If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.Online video is all the rage. And now, with Google Audio Ads […]