.clickHereToListenWhiteBG { background-image: url(http://www.alexmandossian.com/images/audio_listen_white.gif); background-repeat: no-repeat; }Donald Trumpand Bill ZankerListen to the Replay…SHARETHIS.addEntry({ title: ““Think Big And Kick Ass” By Donald Trump “, icon: \’http://www.alexmandossian.com/alex-mandossian-thumb.jpg\’, url: “http://www.alexmandossian.com/2008/01/31/think-big-and-kick-ass-by-donald-trump-and-bill-zanker/” });
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If you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work […]

.clickHereToListenWhiteBG { background-image: url(http://www.alexmandossian.com/images/audio_listen_white.gif); background-repeat: no-repeat; }Marci ShimoffListen to the Replay…SHARETHIS.addEntry({ title: ““Happy For No Reason” By Marci Shimoff”, icon: \’http://www.alexmandossian.com/alex-mandossian-thumb.jpg\’, url: “http://www.alexmandossian.com/2008/01/10/happy-for-no-reason-by-marci-shimoff/” });
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If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.Resource: www.TestimonialTemplate.comGlossary:  The “Before/After/After” testimonial is […]

If you want to instantly boost the pulling-power of your sales copy and other marketing communications then in makes sense to study what good and bad ads have in common.Over 50 years ago, advertising legend Leo Burnett analyzed the most common characteristics of his 62 biggest advertising flops (the worst ads his agency ever created).What […]

RECOMMENDED: I just watched a 20-minute video created by a friend of mine who has the initials: “F.K.” If you’re reading this now, I want you to watch it and then come back to this post and tell me what you think. Click here … to watch my friend’s video now.  It takes just 20 minutes out […]