Marlon Sanders Marketing Diary

Dear friend,

You may or may not know, but I just launched a brand new product that involves Matt Adler, who works here with me in my home office.

Most of you know Lisa, who has worked with me for years. Well, about a year ago, I added Matt to my team. Matt was working with Carl Turner right down the street from me.

Carl has worked as Jay Abraham’s sales person, on and off, for as long as I can remember. I don’t think there’s anyone in the business better at selling big ticket seminars than Carl Turner.

Anyway, Carl was living down the street and had hired Matt as his administrative assistant. But after only a few months, Carl’s plans changed, so in a jiffy, he put his home up for sale and bolted off into the wild blue yonder.

Matt had mostly done admin work for Carl, so he had almost no marketing experience (other than listening to Carl on the phone for 12 hours a day).

But Carl said Matt was the brightest and best worker he’d ever employed. And recommended him highly. Since Carl used to hire nuclear engineers, I figured that was quite an endorsement and snapped Matt right up.

I put him through a VERY intensive training program for 90 days. I also had Matt keep a diary. And EVERY day he would write an entrie about what he learned that day.

It’s very step-by-step.

Click Here to See the Marketing Diary

But there’s a few things you should know about this new product:

1. IT ISN’T ABOUT GOOGLE ADSENSE

Yes, I realize that many people have Google Adsense on the brain right now. And the income claims are flying around like junk yard dogs to a wagon of steaks.

But what we do here in my business is teach people how to sell stuff. Why? Because that’s how people have been feedin’ their kids and payin’ the bills for the past 10,000 years.

So whatever you learn from me about how to do that is gonna have value to you till the day you die. It isn’t going to “go out of date” next month.

See, the psychology of selling and the processes of marketing do NOT go out of date. Yes, some of the methods you USE change. But most everything I teach is evergreen.

It’ll work just as well 10 years from now as it does today. That means your investment goes a long way and you learn a skill that can benefit you for life.

Yeah, I don’t teach the “quick kill.” If you want “quick kill” marketing, then you’re wasting your time reading me. Go read someone who will tell you what you wanna hear, even though it ain’t true.

There’s always a market for blue sky and fast-appreciating swampland.

Which leads me to point two…

2. THERE ISN’T A BIG INCOME CLAIM

I don’t think I’ve ever seen income claims so out of control. You have your choice today of whether or not you wanna make six figures in 6 weeks, a million in 6 months, or a million in 30 minutes or a few hours, or any variety thereof.

However much you wanna make, there’s someone who’ll teach it to you.

I’m NOT in the “money business.” By that I mean, I’m not here to teach you the latest, greatest way to make money on the Internet.

I AM here to share what I know about selling products and services on and off the Internet. As you know, before the World Wide Web even existed, I was selling stuff on AOL and CompuServe, doing freelance writing and so forth.

One of the popular arguments nowadays by Internet “gurus” (i.e. teachers) who wanna shoot down other teachers credibility is to say, “Well, they ONLY sell Internet marketing stuff and WE sell in niches, or do ppc, seo, blackhat, whitehat — or whatever.”

My response to that is, “Have YOU ever gotten paid $10,000+ to write even ONE sales letter for a client that had nothing whatsoever to do with Internet marketing?”

Were YOU marketing back on AOL and CompuServe?

What were YOU doing back in 1978 when I got started in direct response marketing? How many clients ever sent YOU a check for $5,000 for 5 hours of consulting?

How many times have YOU ever sat in Starbucks and made $1500 writing 2 pages for a client in an hour?

You’re speaking at whatever seminar next month? Oh yeah, well I’ve spoken at like 130. You got 100 to go before you catch up.

Name a big city you’ve done a big seminar in. I can probably name 10 times I’ve done a gig there.

Blah, blah, blah. I could go on and on and toot my own horn. I mean, in a horn tootin’ contest, I reckon I could toot with the loudest of ‘em if’n I wanted to.

Instead, I spend my time thinking about how I can help you sell stuff. I wouldn’t even bring it up at ALL and waste your time except some people pedal that dribble non-stop to their list and people buy into it.

None of that has anything to do with YOU selling YOUR product or YOUR service. And that’s why I normally avoid all the chest beating. It’s NOT about me. It’s about YOU and what you got to sell and how to do it better, faster, simpler, easier.

3. BUT THERE IS SOUND MARKETING INFORMATION

There IS sound marketing information on what it takes to sell products.

I’m about selling products and services. Why? Because it’s something that ain’t gonna be worthless a year from now.

People have been making money selling things and/or bartering for the past 10,000+ years. And 10,000 years from now, they’ll still be doing if the countries of the world don’t kill each other off by then!

Funny story I learned in Psychology. Put a dominant and submissive rat in a cage with a piece of glass down the middle. One one side you have electricity. On the other side of the glass is no electricity.

You teach both rats they can avoid getting jolted by jumping over the piece of glass. Now…

Put both the dominant and submissive rat on one side, turn on the juice and what do you think happens?

True story. I’m not making this up. The experiment was done by psychologists years ago. The dominant rat jumps on top of the submissive one to make sure HE doesn’t get over the glass.

And they BOTH get jolted. Now, let’s just hope those 2 rats don’t get elected as heads of countries!

There’s a sober thought that’ll keep you up at night!

4. BEHIND THE SCENES

When Matt started with me about a year ago, he couldn’t write a headline, couldn’t write an email. I honestly don’t think he knew the difference between a feature and a benefit.

He knew C Notes in music but couldn’t generate a C Note through marketing if his life depended on it.

I took a lot of time to teach him what I call “THE ROPES.” Just the stuff I thought he needed to know about selling products. That’s really what the product is about.

A lot of things I taught him that aren’t things you’d normally read in an info product. They’re insights, nuances, strategies. Kinda like a lot of littles add up to something big.

I call this “the bones” of marketing.

See, the skeleton isn’t sexy. It isn’t pretty. It doesn’t make heads turn like a beautiful face or gorgeous hair.

But take the most drop-dead stunning model in the world, remove their skeletal structure, and what do you got?

A lump of skin.

So in my estimation, putting together your foundational skeletal marketing structure is ALL important.

The bones of business always has been, always will be finding demand in the marketplace, creating products and services to meet the demand and keeping a share for yourself, for your bills, for your kids, family and
future.

I’m definitely against the grain on my opinion in this respect. Almost everyone in this market has gone to selling the “I can make you more money in the least steps with the least effort” kind of products. Because for the most part, that’s what is selling best.

I’m stickin’ with my guns of tryin’ hard to do the best job by anyone anywhere of teachin’ YOU how to get people to buy your product or your service.

If you wanna discover the secrets of selling stuff, come to Marlon Sanders. If you want the “quick kill” or to learn any of the other stuff, go to someone else.

Click Here to Learn More.

Is Your Money On Marketing Info Wasted?

One of the things that bothers me is I get emails from people saying they’ve “wasted all this money” on Internet marketing stuff and when is their ship gonna come in.

Maybe they bought gimmicky stuff that won’t work a year from now. So maybe they did waste money. But if what you invest in is the “know how” of how to sell products and services, and if you’ve increased your knowledge and skill, I absolutely don’t understand how that is a waste
– even if it hasn’t paid off yet.

That’s a skill that applies to ALL of life. It’s something that has value your whole entire life. And in that regard, the answer to the question is self evident. If you’ve invested in increasing your knowledge of how to make money by selling things and you still aren’t making money, then,
by definition, it means you still aren’t selling things.

Which means you haven’t learned all you need to learn. There’s more to learn. See what I’m saying?

And if you know more and understand more TODAY than you did six months ago about how to make money by selling things via marketing on or off the Internet, I can’t see why that would be “wasted money”.

I would see it differently.

I would see it as look how much TIME you WASTED by not discovering the secrets, the information, the systems earlier.

An investment in yourself, your mind, your know how is the best investment.

Best wishes,

Marlon Sanders

PS: Click Here right away to learn more about the Marketing Diary and how it will benefit YOU.