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There’s More to Tracking than Conversion

One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription.The answer involves the vital role of tracking and testing throughout your entire sales funnel.Generally speaking, a free trial is likely to convert […]

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There’s More to Tracking than Conversion

One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription.The answer involves the vital role of tracking and testing throughout your entire sales funnel.Generally speaking, a free trial is likely to convert […]

More: continued here

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