Your Reader Wants To Know These 5 Things
By on Jan 11, 2008 in Michel Fortin
The other day, I was asked the following question:“Why should the author of a product be included in their sales copy? Specifically, why do my readers need to know who I am or what I bring to the table? How does telling them my qualifications (or lack thereof) increase the strength of my copy?”The author […]
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