How to Hook (More) Copywriting Prospects
By on Jan 25, 2008 in Michel Fortin
The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?”To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP.(I prefer to call it a “Unique Selling Position.” If you’ve […]
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