Breaking This Copywriting Rule Boosts Profits
By on Jan 17, 2008 in Michel Fortin
The other day I was asked the following question: “Should I use active or passive voice in sales copy?”The answer may surprise you.The premise behind this question is simple. Traditional copywriting rules state that writers should use active voice. And it makes perfect sense.Active voice engages the reader and makes it easy for them to […]
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